CTS - Typography

In CTS, we learned new terminology used in terms of typography such as kerning, tracking and so on. There was a lot of terminologies used that I was not aware of and I started to realize the amount of detail that goes into creating typography. A designer who wants to create a typography has to think a lot about the characters, specific qualities which makes the font appropriate for that particular context. As well as key features of the typeface: balance, symmetry, readability, thickness, roundness, and accessibility. There is a lot that has to be taken into consideration.

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We were all given an upper case and lower case of a letter of a particular typeface. When given this letter I was a bit confused about how to analyse the letter because I felt that due to a convention I just accepted that this letter looked this way. However, as I looked at it longer at it, I started to look at it as an abstract kind of art. For example, the capital G, looked like an abstract drawing of a door handle and the lower-case g looked like a pair of glasses sideways with one temple showing.

The activity was interesting as we got hear different perspectives that people had of the letters they had. There was an even want a student who was given the letter K and personified it as a sexy woman. At first, I was quick to judge and just laughed, but as they explained themselves I started to understand where they were coming from. They were describing how the curves of the K were accentuating a woman crossing her legs. The way they differentiated the two was by saying that the Capital letter was more of a business woman and the lower-case letter looked like an intern.

(The image was taken by myself)