Tipitap #7 User research: analysing videos
Because the results of my survey were not as successful as I had hoped Oliver proposed to examine videos of the actions of people on social media.
I asked friends to send their videos using Instagram but got only three and two of them live and could not be saved. I reassured them that these videos would be confidential hence the images of the videos being blurred. I was evaluating how the user communicated with the device while scrolling through the images. For instance, how long will it take them to like an image, how long will it take them to scroll, how long will they stay on the app for? Nevertheless, I found the lack of videos made it more difficult to examine the difference between them, but see that there was a difference between how the user communicated on social media that demonstrates why some posts in the game are not always clickable and the limitation to the number of posts that can be liked.
I tried to analyse the videos better using the research poster below. I tried to categorise them, but I realised there were just too few to do that, and each of them was different in their own way so that they became their own. So, I tried to structure the observations by taking note of their motivations, behaviours, habit, express need, observed need, user emotion, artefact and tweaked artefact to gain a better understanding of the process user’s when through, but because the videos were just the screens that made it more difficult. It reminded me of when I went to Google for a UX study, they analysed my interactions with someone asking me questions and recording me and my phone as well. This probably was the way I was supposed to do this.
Reference:
Nova, N .(2014) Beyond Design Ethnography How Designers Practice Ethnographic Research. Head – Genève, haute école d’art et de design. Available at: https://www.hesge.ch/head/en/project/beyond-design-ethnography-how-designers-practice-ethnographic-research